When I founded Safundi: The Journal of South African & American Studies in June 1999, I worried the journal's strength--its focus on comparative studies--would be its very weakness. I feared what critics proclaimed, that comparative scholarship relied on the existence of borders and other arbitrary "lines" that encourage differentiation and "othering" rather than objective evaluation.

After fostering Safundi's growth for more than seven years, though, I believe the contrary of such criticism to be true. While national borders and cultural differences are ever-changing and indefinite, one must create the boundaries in order to cross them. Simply put, how can we define a subject without the perspective of another? Researchers work to understand a subject in relation to a control, to empirically understand themselves and the world around them.

Throughout its young life, Safundi has demonstrated the importance of relating one culture to another. The story of its creation and development exemplifies the philosophy that all research is ultimately about self-other symbiosis, the cornerstone of comparative scholarship.

Safundi's Beginning: usa-sa.com

The idea to create an online community for South African and American scholars came to me one morning in September 1998 as I prepared for the day, looking at myself in the mirror. From the living room, a CNN news anchor reported the day's top stories, one of which detailed a U.S. tour by former President Nelson Mandela. As I looked in the mirror at my reflection, I wondered what Mandela thought of the state of American civil rights, and I hypothesized what Martin Luther King Jr. would have thought about the fall of apartheid. These thoughts triggered a series of questions resulting in the idea for Safundi.

This story serves as a metaphor for comparative scholarship: looking through the mirror of one country to gain perspective on another. George Fredrickson of Stanford University stated this well in White Supremacy: "For Americans, it ought to be especially illuminating to view South African issues through the lens of their own inter-racial experiences."

By 1999 Dr. Fredrickson's two landmark historical studies, White Supremacy and Black Liberation, had been published, and their influence renewed interest in the comparative study of the two countries. The American media also covered South African current events at an increased rate after the fall of apartheid and the election of President Mandela. The timing was perfect for the creation of a journal like Safundi.

In June 1999 the journal debuted as "usa-sa.com," a name aligned with the boom of the Internet. However functional, the dot-com name was a poor choice. First, having a title directly linked to the online world by way of its dot-com suffix impeded the journal's scholarly reputation. Second, with the inclusion of a hyphen, the title was cumbersome to say. Third, it placed the United States "before" South Africa, which could be misinterpreted as American egocentrism. One might deem this irrelevant and oversensitive, but consider a favorite quote of a South African friend of mine: "Oh brother, not another American telling us what to do."

A year later, with the publication of Issue Two and at the suggestion of Michael Leslie of the University of Florida, I circulated a call for scholars interested in serving on an editorial board. Selecting the board was a process worthy of study itself.

Considering the parallel histories shared by the United States and South Africa, I found irony in establishing an editorial board comprised of scholars I had never met. Unless their name, curriculum vitae, or previous research revealed fragments of their identity, it was difficult to apprehend the overall dynamics of the applicant pool--the age or race or sometimes even the sex of the applicants. This created an interesting dilemma. On the one hand, absolute objectivity in selecting the board members reigned; on the other, I certainly desired a diverse board--one balanced between nationality, race, age, and sex. The sensitive nature of the journal's content demanded so.

After verifying the legitimacy of each applicant, I opted to correspond with them exclusively through e-mail to retain as much objectivity as possible. Fortunately, the appointed board contained established scholars in disparate fields and of varied origins.

The Naming of Safundi

In October 2000, after the formation of the editorial board, usa-sa.com was renamed to "Safundi." The invented word deconstructs as follows: "S" represents "South Africa," "a" symbolizes "America," and "fundi" originates from the Xhosa verb, "-funda," which translates as "to read," or "to learn."

"Safundi" was selected because of its recognition value and its African roots. The new title also alleviated anxiety over American egocentrism by having an "s" as the first and most prominent letter. Although the journal's web address is safundi.com, the omission of the Internet suffix serves our goal of aligning with an academic audience rather than with online commercialism.

Safundi Today

As of today, Safundi is accredited by the South African Department of Education. It is a quarterly peer-reviewed academic journal edited by more than thirty distinguished scholars primarily in the United States and South Africa. Christopher Saunders of the University of Cape Town and Rita Barnard of the University of Pennsylvania serve as the journal's editors-in-chief. Our community of more than two thousand scholars accesses Safundi exclusively through its web site. As an academic online journal, Safundi also offers a bibliography, a database of comparative syllabi, and an online directory. It is a community that could not have been created at any other time. With the advent of the Internet and the fall of apartheid in the 1990s, Safundi has taken advantage of its unique position in history.

-- Andrew Offenburger
offenburger@safundi.com












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